Head of Growth Marketing

About Pangram Labs

Pangram Labs is building the future of authenticity. We provide tools to detect AI content for faculty at higher education institutions. Our mission is to preserve the authenticity of writing: both in the classroom and across the internet. We believe in a future where AI is a valuable tool in our day-to-day lives, while many of AI's potential harms are mitigated by our technology. Pangram is the industry-leading AI detection model. A highly technical team led by industry ML and AI researchers, we prioritize excellence above all. AI content detection is a rapidly growing market, and Pangram is well positioned to take the lead and grow to the size of the problem.

Job Description

We are hiring a Head of Growth Marketing to accelerate user acquisition and drive growth across our platform. In this role, you will own our growth strategy and drive user acquisition for our consumer product on Pangram.com. You'll lead experiments across multiple channels including content marketing, paid acquisition, partnerships, and referral programs, while developing deep insights into our educator customer base. This is a hands-on role where you'll execute campaigns, analyze data, and iterate rapidly.

Responsibilities

• Own and execute our growth marketing strategy
• Develop and manage multi-channel acquisition campaigns (content marketing, paid ads, SEO) to reach educators
• Develop our content strategy to align Pangram's brand as a trusted tool for academic integrity while improving Pangram's onsite SEO.
• Execute SEO strategy including onsite content and offsite link building, with the goal of ranking first on high-traffic keywords such as 'AI detector.'
• Establish and track growth metrics, conduct A/B tests, and use data to continuously optimize campaign performance
• Build marketing automation workflows to drive user engagement and reduce churn